# Klaviyo — Full Flows + Automations (Pets Paradise Global)

**Company:** Pets Paradise Global  
**Domain:** petsparadiseglobal.com  
**From email (after domain auth):** hello@petsparadiseglobal.com  
**Support:** hello@petsparadiseglobal.com  

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## Install

1. https://www.klaviyo.com/signup/ → Company `Pets Paradise Global`  
2. Shopify Admin → Apps → **Klaviyo** → Install & connect  
3. Enable: Placed Order, Ordered Product, Started Checkout, Viewed Product, Active on Site  
4. Settings → Email → Domains → authenticate **petsparadiseglobal.com** (SPF/DKIM/DMARC)  
5. Brand: teal `#108474` (Judge.me primary), logo from Shopify theme  

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## Flow A — Welcome series (3 emails)

### Email 1 — Immediate
**Subject:** Welcome to Pets Paradise Global 🐾 10% off inside  
**Preview:** Code PETS10 for your first order  
**Body key points:**
- Brand intro: premium pet accessories, tracked worldwide  
- Code **PETS10** (already live)  
- Honest shipping: partner warehouse **12–25 business days**  
- 30-day happiness guarantee  
- CTA → https://petsparadiseglobal.com  

### Email 2 — Day 2
**Subject:** Best sellers pet parents love right now  
**Body:** 4–6 top accessories (cat toys, harness, car seat cover, crates)  
CTA collections  

### Email 3 — Day 5
**Subject:** Still deciding? Here’s how shipping & returns work  
**Body:**  
- 12–25 business days explained (transparent, tracked)  
- Refund policy link  
- FAQ + contact hello@petsparadiseglobal.com  

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## Flow B — Abandoned checkout

| Step | Delay | Subject | Offer |
|------|-------|---------|-------|
| 1 | 1 hour | Your pets are waiting 🐾 Complete your order | Soft remind |
| 2 | 24 hours | Still thinking? 10% off with PETS10 | PETS10 |
| 3 | 48 hours | Last chance — cart saved at Pets Paradise | Social proof + shipping honesty |

**SMS (optional):** only after consent; same honesty on shipping.

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## Flow C — Post-purchase

| Step | Delay | Subject | Purpose |
|------|-------|---------|---------|
| 1 | 0–1h | Thanks! Order confirmed 🐾 | Order + shipping expectation 12–25 days |
| 2 | Day of ship / tracking | Your order is on the way | Tracking link |
| 3 | Delivery + 7 days | How’s your new gear? Leave a review | Judge.me |
| 4 | Delivery + 21 days | Stock up — Buy 2 Save 10% | Cross-sell |

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## Flow D — Browse abandonment
- Trigger: Viewed Product, no cart, 4 hours  
- Subject: Still looking at {{ event.Name }}?  
- Include 12–25 day shipping line + PETS10 for new subscribers only  

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## Flow E — Winback
- Trigger: Placed Order ≥ 60 days ago, none since  
- Subject: Your pet misses Pets Paradise  
- Offer: seasonal or PETS10 if eligible  

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## Lists & segments
- **Newsletter** — all subscribers  
- **Customers** — placed order  
- **AU / US / International** — by location  
- **VIP** — 2+ orders  

## Compliance
- Double opt-in preferred for AU marketing  
- Unsubscribe in every email  
- Physical address in footer (business address)  
- Align claims with live policies only  

## Checklist
- [ ] Shopify app connected  
- [ ] Domain authenticated  
- [ ] Welcome + Abandoned + Post-purchase live  
- [ ] Test email to hello@ + personal  
- [ ] PETS10 still valid at checkout