# Meta (Facebook + Instagram) — Pets Paradise Global

**Catalog feed:** [meta_catalog_85sku.csv](../feeds/meta_catalog_85sku.csv)  
**Pixel:** already detected on storefront (prior audit)  
**Checkout:** Website (petsparadiseglobal.com)  
**Shipping honesty:** 12–25 business days in product descriptions  

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## Business Manager

1. https://business.facebook.com/  
2. Create Business: `Pets Paradise Global`  
3. Add people (owner) + 2FA  
4. Business verification when prompted (same legal identity)  

## Pages & Instagram

1. Create/claim Facebook Page **Pets Paradise Global**  
2. Link Instagram business account  
3. Website: https://petsparadiseglobal.com  
4. Contact: hello@petsparadiseglobal.com  

## Commerce Manager + Catalog

1. https://business.facebook.com/commerce  
2. Create catalog → **E-commerce**  
3. Data source options (prefer in order):  
   **A.** Shopify channel: Shopify Admin → Sales channels → **Facebook & Instagram** → Connect  
   **B.** File URL: host `meta_catalog_85sku.csv` from launch hub feeds  
4. Set shipping countries to match store Markets  
5. Event sources: Pixel + Conversions API (Shopify app)  

### Shopify click path
1. https://admin.shopify.com/store/800150-70  
2. **Sales channels** → **Facebook & Instagram**  
3. Connect Business Manager + Page + Instagram  
4. Sync products → exclude drafted brand-risk SKUs  
5. Enable **Checkout on website**  

## Ads

1. Ads Manager → Advantage+ catalog ads after ≥50 purchase/pixel events  
2. Creative pack reference: launch kit Phase 3 / prior E_META_ADS  
3. Primary text (paste):
```
Premium pet accessories from Pets Paradise Global 🐾
Tracked partner-warehouse shipping · estimated 12–25 business days
30-day happiness guarantee · Code PETS10 for 10% off first order
```
4. Never claim “fast shipping worldwide” — use honest 12–25 days  

## Checklist
- [ ] BM verified  
- [ ] Catalog 85 accessories synced  
- [ ] Pixel + CAPI active  
- [ ] Shops / website checkout linked  
- [ ] First traffic campaign (retarget visitors)